SEO
SEO Consultation Services - Search Engine Optimization in San Francisco Bay Area
The key behind any successful SEO campaign is the strategy behind it. Here are the elements that influence SEO strategy.
- Client Goals (traffic, trials, revenue)
- Current Level of Search Visibility
- Long Term Plans
Once the client and SEO are on the same page the keyword research process can begin. This is a vital step to understand how searchers find products and services that the client may offer. Only an experienced and clever SEO will be able to weigh opportunity, competition, and client goals to pick the best keywords to target. On top of that, the right SEO will know how to target the long tail as well as the root terms.
Here is a list of elements which an SEO can influence in order to best improve your campaign.
Copy Writing - This is an important element in that good copy will not only help with ranking, but will improve click through rates, conversions, and overall brand messaging.
Linking Strategies - A good SEO should have a thorough understanding of the effects internal linking and external linking have on ranking. In addition they should be experts on how to generate new links or influence existing ones.
Analytics and Metrics - Both as a way to report on success, but more importantly to find new opportunities and continued improvement. An SEO should be fluent in analytics to stay accountable for actions taken.
Please contact me for a free 15 minute consultation to see if my services can grow your business: alexander.tsatkin(at)yahoo.com
