Because I need to keep notes for myself. Chances are no one is really going to stumble across this blog so if you do here is a cookie.

Anyway some notes for me:

Media Buying – High CTR Ads = More Conversions in long run even if CR is lower (Give them a chance to decide… GET THEM TO THE SITE)

PPV is Engagement… Foot in the Door Strategy

Books – Perfect Phrases

Headline : Main Point – Attention Grabber (money, time, safety, vannity)

Sub Head : Second Main Point – Why Should I Care?

Intro : Third point – transition to body

Calls to Action: Limit, Time, Exclusive